Commercial Clarity First
The old storefront was visually noisy. Users needed too many scrolls to understand the offer and trust signals were hidden.
We introduced a modular storytelling framework:
- Value proposition above the fold.
- Product proof near CTA.
- Guarantee and shipping confidence sections.
Design System Deliverables
- SKU card variants with seasonal themes.
- Banner templates for homepage, category, and flash sales.
- Typography hierarchy tuned for Arabic and English readability.
Outcome
TechZone can now publish campaigns quickly while keeping a consistent brand voice across ad creatives and product pages.