Why We Rebuilt From Scratch
Gaming Hub had strong traction but poor structure. Channels overlapped, rule visibility was weak, and new members had no clear first action.
We audited user flow from invite click to first session and mapped friction points by severity.
What We Implemented
- Guided entry with staged onboarding roles.
- Simplified channel taxonomy by intent and frequency.
- Visual naming system for quick scanning across desktop and mobile.
- Moderator command center with escalation paths.
Rollout Notes
We shipped in two phases:
- Information architecture and role migration.
- Visual language, onboarding automations, and moderator playbooks.
This reduced migration risk and preserved community continuity.